18Sport Identity · Apparel · Event2020
Forge RunningBuilt by miles
An energetic identity for an inclusive urban running community—designed to feel as strong at the start line as it does on a weekly club run.
Project overviewBuilt as a system,
Built as a system,
not a single image.
The challenge
The brand needed competitive energy without excluding everyday runners, plus enough flexibility for apparel, events, routes and digital communication.
The approach
An angular F mark, signal-red palette and route-line graphic create forward motion. The system balances performance cues with a clear message of collective progress.
The result
A full club identity across apparel, race assets, wayfinding, social communication, merchandise and event environments.
- Status
- Independent design project
- Services
- Sport identityApparel systemEvent graphicsCampaign design
#151515
#e2382a
#d0d2d1
#f2eee6
Clear hierarchy
Consistent application
Purposeful detail