Sloth colourway reveal
A camera-led apparel sequence showing one graphic adapted across charcoal, rust and bone garments.
23Motion Design · Product Film · Kinetic Typography2023
Motion ReelDesign that moves with purpose
A concise motion reel connecting apparel graphics, product presentation and event identity through controlled pacing, native formats and clear visual hierarchy.
45 seconds9:16 master reelSound on
Project overviewBuilt as a system,
Built as a system,
not a single image.
The challenge
The work needed to demonstrate motion as part of the design practice rather than treating every project as a widescreen film. Vertical apparel pieces had to retain garment and print detail, while the square poster sequence needed to preserve the identity’s typographic structure.
The approach
Each piece was developed in its intended aspect ratio. Camera movement and light carry the apparel reveals; masking, scale and print-registration movement extend the poster system. A restrained JO sequence and shared title language bring the individual pieces into one coherent reel.
The result
A 45-second compiled reel supported by three standalone pieces at 9:16 and 1:1, ready for portfolio review, social presentation and campaign adaptation.
- Status
- Selected motion work
- Services
- Motion directionProduct revealsKinetic typographyEditing and delivery
Individual piecesDesigned in the format
Designed in the format
where each piece lives.
Cycletees product reveal
A studio collection film built around print detail, fabric texture and a controlled three-product reveal.
Velo City kinetic poster
Motion extends the identity through cropping, scale and print-registration movement while preserving its typographic structure.
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Clear hierarchy
Consistent application
Purposeful detail