04Campaign Art Direction · Paid Social · E-commerce2023
Sloth Hiking ClubTake the scenic route
A campaign system that carries Sloth Hiking Club’s slow-adventure humour from the product page into scroll-stopping commercial creative.
Project overviewBuilt as a system,
Built as a system,
not a single image.
The challenge
The campaign needed to sell a varied apparel collection without losing the warm, unhurried personality that makes the brand distinctive.
The approach
Product-led layouts, outdoor textures and earthy colour blocks create immediate recognition. Every placement keeps the shirt graphic central while adapting the message and crop to feed, story and carousel formats.
The result
A flexible campaign toolkit supporting collection launches, product discovery and consistent e-commerce storytelling across paid and organic channels.
- Status
- Commercial freelance project
- Services
- Campaign art directionPaid-social creativeE-commerce assetsFormat adaptation
- Brand
- Visit live website ↗
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Clear hierarchy
Consistent application
Purposeful detail