08Packaging · Art Direction2022
StillDaily Rituals
A calm and contemporary personal-care system where sustainable materials and precise typography create quiet shelf presence.
Project overviewBuilt as a system,
Built as a system,
not a single image.
The challenge
The range needed to communicate care, quality and environmental responsibility without falling into generic wellness-brand language.
The approach
Soft moss tones, recycled paper textures and a high-contrast serif wordmark create a design that feels tactile and composed. A strict label grid keeps every product variant coherent.
The result
A packaging family and campaign toolkit that extends naturally from the product shelf into retail and social environments.
- Status
- Independent design project
- Services
- Packaging designArt directionLabel systemCampaign assets
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Clear hierarchy
Consistent application
Purposeful detail