14Paid Social · Product Creative2023
Still AdsQuiet design that earns attention
A calm but commercially focused ad system for personal care, balancing product clarity with the considered tone of the Still identity.
Project overviewBuilt as a system,
Built as a system,
not a single image.
The challenge
Wellness advertising can become visually interchangeable. Still required a recognisable system that could communicate product, routine and material quality without exaggerated claims.
The approach
Close product framing, tactile surfaces and disciplined type create visual distinction. The campaign rotates between range, ritual, material and retail contexts while keeping claims simple and responsible.
The result
A placement-ready library of static, carousel, story and short-video concepts with consistent product storytelling and a clear visual signature.
- Status
- Independent design project
- Services
- Paid-social designProduct art directionStoryboardsFormat adaptation
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Clear hierarchy
Consistent application
Purposeful detail