06E-commerce Creative · Paid Social · Art Direction2021
Historee TeesHistory that starts conversations
An e-commerce campaign translating Historee Tees’ mix of historical reference and sharp humour into a clear, repeatable advertising system.
Project overviewBuilt as a system,
Built as a system,
not a single image.
The challenge
Each shirt carries a different figure, era and punchline. The campaign needed to preserve those details while making the broader collection feel unified and commercially focused.
The approach
Museum-inspired framing, archival tones and disciplined typography give the work cultural character. Product, lifestyle and carousel formats are organised around one idea at a time for quick comprehension.
The result
A scalable campaign language connecting product discovery, collection storytelling and paid-social adaptation without flattening the individuality of each design.
- Status
- Commercial freelance project
- Services
- E-commerce creativePaid-social designArt directionCampaign adaptation
- Brand
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Clear hierarchy
Consistent application
Purposeful detail