07Brand Identity · Packaging2022
Northline CoffeeIdentity for an everyday ritual
A confident, highly functional identity for a modern urban coffee brand—warm enough to welcome, structured enough to scale.
Project overviewBuilt as a system,
Built as a system,
not a single image.
The challenge
The identity needed to stand apart in a crowded premium-coffee market without relying on rustic visual conventions or overworked storytelling.
The approach
A disciplined typographic system is paired with an NC monogram and one burnt-orange signal colour. The result is distinctive at storefront scale and equally clear on small packaging labels.
The result
A complete identity language applied across packaging, stationery, takeaway service, signage and digital communications.
- Status
- Independent design project
- Services
- Identity designPackagingTypographyEnvironmental graphics
#171717
#f3eee2
#c94f17
#b8ab98
Clear hierarchy
Consistent application
Purposeful detail