16Packaging · Retail · Campaign2022
Open FieldGood food, grown well
A bright, modular packaging system that makes everyday pantry ingredients feel optimistic, modern and easy to understand.
Project overviewBuilt as a system,
Built as a system,
not a single image.
The challenge
A broad product family needed strong shelf recognition while keeping each ingredient category clear and the sustainable positioning credible rather than worthy.
The approach
Field-line graphics, bold category colour and an open typographic hierarchy create a family resemblance across every pack. Simple material choices keep the visual promise connected to the physical product.
The result
A scalable range architecture carried from packaging into retail, delivery, recipes, e-commerce and outdoor campaign work.
- Status
- Independent design project
- Services
- Packaging systemRange architectureRetail designCampaign art direction
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Clear hierarchy
Consistent application
Purposeful detail